NEW YORK (AP) – Apple Music is launching its first radio show in Africa.
The streaming platform announced Thursday that â€œAfrica Now Radio with Cuppyâ€ will debut Sunday and will feature a mix of contemporary and traditional popular African sounds, including genres like Afrobeat, rap, house, kuduro and more.
Cuppy, the Nigerian-born DJ and music producer, will host the weekly one-hour show, which will be available at 9 a.m. EDT.
â€œThe show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now,â€ Cuppy in a statement.
African music and artists have found success outside of the continent and onto the pop charts in both the U.S. and U.K. in recent years. Acts like Drake and BeyoncÃ© have borrowed the sound for their own songs, while performers like South African DJ Black Coffee as well as Davido, Burna Boy, Tiwa Savage, Wizkid and Mr Eazi – all with roots in Nigeria – continue to gain attention and have become household names.
Apple Musicâ€™s announcement comes the same week Universal Music Group said it was launching Def Jam Africa, a new division of the label focused on representing hip-hop, Afrobeat and trap talent in Africa. The label said it will be based in Johannesburg and Lagos but plans to sign talent from all over the continent.