NEW YORK (AP) – Judd Apatow’s â€œThe King of Staten Island,â€ starring Pete Davidson, will release straight to home on-demand video after having its theatrical release canceled.
Universal Pictures said Monday that â€œThe King of Staten Islandâ€ will debut as a $20 rental on digital platforms June 12. It is Apatow’s first fiction film as a director since 2015â€²s â€œTrainwreck” and Davidsonâ€™s biggest movie project yet, had earlier been slated for theatrical release on June 19. It was also supposed to be the opening movie at the South by Southwest in March before the film festival was canceled due to the pandemic.
â€œThe King of Staten Islandâ€ is the second Universal Pictures release to turn to a home video release following â€œTrolls World Tourâ€ in early April. The studio declined to release sales figures but trumpeted its opening-weekend performance as a record VOD debut.
Though the wide majority of major releases have been postponed until theaters reopen, other studios have begun to experiment by instead sending some movies to home entertainment. Warner Bros. last week said the Scooby-Doo film â€œScoob!â€ will next month forgo theatrical release and debut digitally. The Walt Disney Co. is sending â€œArtemis Fowlâ€ to its streaming service, Disney Plus in May.
Davidson co-wrote the semi-autobiographical â€œThe King of Staten Island,â€ a comedy about a young man living at home with his mother (Marisa Tomei) on New Yorkâ€™s Staten Island. During the pandemic, Davidson has been quarantined at his family’s house on Staten Island and sending in â€œSaturday Night Liveâ€ videos from there.