Smoove L and his Brooklyn roots
It is so important to note the influence factor and ways to present yourself and the functions of your brand. One man who has made it a priority to represent his Park 44 Brooklyn roots goes by the name of Smoove L. He vehemently denies the categorization of solely a drill rapper, while acknowledging his ability to conquer a drill type of flow. For those who don’t know, drill rap is known as a dark and deadpan style that does not focus much on metaphors or punchlines rather adversity and tribulations. The amazing thing about music is that it is available to anyone willing to put their voices and instruments to the task of creating songs.
Another factor about being a hip-hop artist from New York is the difference-maker factor. With New York being the most densely populated city in America, it is difficult to bridge the gap and have your act resonate above the majority. Much of what pushes swirling pockets of energy to surround an artist and their body of work is consensus approval from peers. Approval can be demonstrated in multiple forms such as dancing, reenacting, skits, parodies and enjoying a song in a lively function. New social media platforms such as TikTok only amplify that notion because polarizing apps like that spread awareness beyond measure. It doesn’t matter who enjoys your song, as long as there are enough of the right people enjoying it.
Smoove L believes he is one that sticks out from the crowd because of his melody and rawness combination. To begin, he placed a heightened focus on solidifying his spot within his hometown. Rappers are encouraged to eventually become so coveted that other regions demand their presence, but it is respected when hometown domination occurs first. The impetus of the entire movement then allows one to attribute all of their triumph and dedicate their efforts to their native area. Look no further than A$AP Yams Day 2020 where Smoove L tore down the stage in Barclays Center where the Brooklyn Nets play. His loyalty is unwavering and his vibe is just beginning to escalate.
Three things that cannot be denied about Smoove L are his versatility, contagious energy and trajectory. To leave a legacy, it is pivotal to become the driving force of a movement and that is exactly what this artist and his Run Music Team are embodying. Clearly propelled by elite company, Smoove L a.k.a Finkle Da Boss put his nose to the grindstone for years before becoming a featured phenomenon. His approach just became much more dynamic thanks to the foresight of Caroline “Baroline” Diaz.
Flair for flames
As the Senior Director of A&R at Interscope, Baroline is an authentic pursuer of new talent that is bound to blossom. During her A&R stint with Columbia Records, she recommended they sign Roddy Ricch and was largely responsible for signing Polo G and breaking his single “Pop Out” which has since earned a double platinum plaque. After meeting Smoove L in a studio in downtown New York City, Baroline was enthused by the prospective talent and flair that he brought to the table. Smoove L signed with Interscope records in early 2020.
What’s significant about Baroline is the fact that she operates with an insatiable hunger for longevity. Instead of giving space, she avoids a laissez-faire approach in favor of a dynamic connection with her artists. With a motherly instinct, she treats her artists with tough love and serves as much more than a talent spotter, rather she is a campaign leader. She is an aggressive and assertive woman of color that will not take no for an answer. By doing so, she is able to break barriers, eliminate certain gatekeepers and provide more inroads to the industry. Her knack for scouting out premium caliber is unmatched and she has established herself in a position to promote deserving artists. The key always comes down to how bad do you want it and how much are you willing to give to get it. Clearly, putting in the groundwork with labels like Def Jam, Columbia and now Interscope has paid dividends for her and everyone involved.