Movie – Band Baja Baaraat (2010)
The song, Adha ishq, was featured in the 2010 Yash-Raj Films’ romedy Band Baja Baaraat (Wedding Planners) directed by Maneesh Sharma and produced by Aditya Chopra. The movie starred Ranveer Singh and Anushka Sharma in the lead.
Fun-loving and street-smart, Bittoo Sharma (Ranveer Singh), gate-crashes a wedding for free food. Shruti Kakkar (Anushka Sharma) confronts him. Shruti is an intelligent, quirky girl and is the assistant of the wedding coordinator. Bittoo acts as if he is one of the video guys and makes a video of her performing a wedding song. He tries to impress her the next day with a DVD of the song. But, she refused to be flirted with, insisting that she wanted to become a wedding planner.
Bittoo is being pressurized by his father to return to the village to work in the sugarcane fields. At the same time, Shruti is being convinced to get married asap by her relatives. She asks for 5 years to make it big in the wedding planning industry. If she is not successful, she says she would marry anyone they say. On the other hand, Bittoo tells his father that he would not be able to come back because he was going to take up the wedding planning career. When Bittoo goes to Shruti with the idea of partnership, she refuses since that might lead to romantic complications.
The pair goes to meet the famous wedding planner Chanda Narang (Shena Gamat), with hopes of being hired. Chanda is not interested. But, when Chanda loses a male worker, she offers Bittoo a job. Bittoo insists that he be hired together with Shruti. Soon, the pair realizes that Chanda has a bad work ethic and cheats her clients, delivering nothing close to what her clients had wanted. When Chanda is confronted by a client, she blames Shruti. Bittoo defends his business partner and the pair quits their job, forming their own company, i.e., Shaadi Mubarak, Shruti’s original idea of a wedding planning company.
They begin with low-budget projects. During the celebration of one of the low-budget weddings that they organize, Bittoo engages his college friends as DJ, for free, despite Shruti’s suggestion against it. Since nothing exciting was happening at the wedding, Bittoo himself comes forward to sing a song and the event is a hit.
They pinch a high-end client from Chanda and make that event also a success. That night they celebrate, drinking alcohol and have sex in their office. Bittoo is worried and cannot sleep the whole night since Shruti had warned him about this. Bittoo begins to behave awkwardly when Shruti is around. On the other hand, she realizes that she has fallen in love with him. This song is heard in the background at this point.
Song – Adha ishq
Saleem-Suleiman and Amitabh Bhattacharya have been credited for the music and the lyrics of Adha ishq, respectively.
The girl realizes that she has fallen in love with the man.
Video – Adha ishq
The cinematography is by Aseem Mishra.
The video opens with Anushka Sharma admiring her image in the mirror. In the next shot, she is walking on the road. She seems to be pleased with herself.
When she perceives Ranveer Singh in the flower market, she imagines that she is getting married to him. They buy a car and go on a ride in it with her family. This is also her imagination.
In reality, Ranveer Singh stays aloof from her and his behavior hurts her. She returns home and cannot sleep at night.
Everything reminds her of him. The song and the video abruptly end as she throws the remains of tea in her cup into the kitchen sink.
Artists
The playback of Adha ishq has been credited to Shreya Ghoshal and Natalie DiLuccio. The onscreen performances are by Ranveer Singh, Anushka Sharma and others.
Cultural Influence
This typically filmi song talks of falling in love and then being rejected by the loved person. The song and the artists are good. The video is watchable for the same.
