Entering the rap game as Lil Herb, Herbert Wright grew up in one of the most notorious areas of Chicago – – South Shore Terror Town. As an individual that witnessed homicides regularly, he became incredibly desensitized to violence. However, he overcame every obstacle and made it out of the trenches to share his tumultuous background through incredible music.
Lil Herb is now known as G Herbo. That transformation took place in conjunction with the release of his debut album, “Humble Beast.” Before “Humble Beast,” G Herbo released a plethora of mixtapes known as “Drill Music.”
Each mixtape’s title served as a dedication to a fallen soldier within his inner circle. As a man who was immune to death, G Herbo did not tend to dwell on the unending cycle of violence. On the streets, G Herbo stuck to the code and learned many important values of life. Ultimately, he just knew that if he did not want to become another statistic like many of those around him, there had to be a change in the formula.At first, Wright was hesitant to pursue a musical career and would only do so thanks to influence from his good friend, Lil Bibby. They are members of a group called “NLMB” which stands for Never Leave My Brothers. Wright’s biological bloodline runs thick with music as his uncle, Kay Tone was part of a popular group called “D 2 Tha S” and his grandfather was the frontman for a doo-wop, r&b group by the name of The Radiants.
Nuanced Midwest narratives
Wright tells of his stark realities and does not water down any content with inauthentic material or placefiller lines. Songs like, “Kill Shit” and “I’m Rollin,” garnered significant attention and depicted his accounts of the grimey Chicago streets. With intoxicatingly blunt statements and clarity, G Herbo’s delivery and raw content is what differentiates him from the next rapper. He is precise, poignant, persistent and possesses unshaken dexterity on the mic. He fully embraces the adversities he has faced in life and leaves it all on wax. No part of his past is untouchable, and he spills his entire soul into the booth each and every time recordings take place.
Greater than rap
What really divides this artist from others is the way that he gets better with every body of music released. His debut album, “Humble Beast” charted in the Top 20 on Billboard 200 and evaluates his missteps and the adjustments he made to advance and align himself upon the right path. His most recent effort, “Swervo (produced by Southside)” is much more energetic and carefree which, in turn, portrays different elements of his complex artistry. Regardless, he raps with candor and humility as he details his sacrifices with intensity and passion.
G Herbo considers music his highest form of salvation. If you add his gritty growth up together with his respect and acknowledgment for the greats that paved the way for him, Herbo is taking all the right steps to pursue and maintain a glorious career.
With absolute deliverance of his genuine story, Wright often taps deep into different levels of his soul. His forthcoming album, “PTSD,” will cover the paranoia and head on a swivel mentality that accompanied his rough surroundings.By sharing authentic renditions and doing so with great emotion, Herb provides boatloads of mass appeal. His stock skyrocketed following his freestyle over Three Six Mafia’s “Who Run It” on K104 Radio. At first, he did not even plan to attend the interview but after he was finished he started a viral “#WhoRunItChallenge” trend. His version was so strong that it turned into a recorded track and even caused the originators of “Who Run It” to re-record thei song. By aiming to leave a landmark legacy, Herbo intends to capitalize by building others up. That is why he is part of a conscious effort to unify the Chicago rap scene.
Not only that, G Herbo but consistently embarks upon a mission to shift the looming perception of poverty and violence that surrounds the city of Chicago.
He is keenly aware that it takes much more than just the music to change the landscape of our world. Music is what got him here, so now he is using his platform as a way to provide resources that will better those from within his former communities. With a strategic leader mentality, Herbo has teamed up with his label, Machine Entertainment Group, to revitalize his former elementary school in the Bronzeville area of Chicago and start an apprentice program for children.*
The program will be held on a 4.5 acre campus that will serve as a tech incubator and multimedia center. There, youths will learn about musical production technology, graphic design and audio editing engineering. They will also have access to merchandising, booking and management services.
Also, it will give kids an outlet for recreation as cuts to the After School Matters Youth Center program was a major reason why Herb flocked to the streets instead of spending time in the gym. Herbo wants kids to realize that there is no limit to what you can achieve and he is giving them the tools that will steer them into healthy and rewarding lifestyles.
All in all, G Herbo is a man of unbreakable character and his hustle and growth process is certainly something to emulate.
*In case you were unaware, Mayor Rahm Emanuel cut 50 schools that predominantly catered to African-American students as a way to address Chicago’s $1 Billion deficit.