Hood favorite Jay Critch (Rich Forever & Talk Money Entertainment)

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Jay Critch is an artist who has risen to popularity through an all-too-familiar formula. Reigning from the Clinton Hills area of Brooklyn, New York, Critch grew up listening to legends like Notorious B.I.G. Jay-Z and Fabolous. He was in tune with the legends in his neighborhood and could recall a time when he saw Mos Def walking on the block.

At  a young age, he knew that having stardom and being a regular and authentic New York dude could go hand in hand.

Hood fav

Critch listened to a great deal of Fabolous when he was younger. By destiny, the two even met backstage at a Kanye West fashion show and exchanged pleasantries. The fact that he grew up listening to Fab is very ironic because the two resemble each other in many ways. They each have taken over their respective cities with catchy tunes that are dripping in lyricism, braggadocio and bravado. While Fabolous might have been slightly more lyrically technical and romantic, Jay Critch owns the modern role of New York flavor. Besides, the two are completely different individuals and they each release music on their own terms.

Pursuing his passion

In the past, Jay Critch who is 6’3 with a slender frame, had hoop dreams. As his hoop dreams faded, his passion for music remained undying. For instance, he recorded his first samples of music in the sixth grade. One of the reasons Jay knew that he had a shot at becoming big because his friends would always play his songs in the car, on their stereos or in the hallways at school.

Jay Critch’s approach to music is very non-traditional. Thus, he bases his track production off of emotion, instinct and feeling rather than sitting down and putting a pen to paper. His style contains raw and uncut bounce, privy to the likes of New York nowadays. His slang, adlibs, pizzazz and originality check all of the boxes in regards to new wave appeal.  Critch firmly positions himself in between the old and new school and amidst conscious cats and within the turn-up club scene. Regardless, he is influenced by the great New York artist but feels no need to appeal to them. He does not feel any pressure to cater to a monolithic, fossilized view of New York flow because he adapts to the time. He evolves his sound to fit his agenda and will only put out a track if it has creates a strong impression.

The key to retaining a moment and prospering is versatility. Therefore,  Critch, the strong silent type, stays out of the way and minds his business. His first major collaboration came in 2015 with Rowdy Rebel (GS9) on the song Man Down via Cloud 90 Hi Def. A major way that Critch keeps people in tune to his body of work is by rotating producers and types of sounds. That way, he always switches up his flows and will constantly have something worthwhile to offer. Likewise, Critch came up in the same vein of the 2017 New York reemergence and keeps the vibe alive for East Coast culture. Some of the collaborations he has on the way are with other New York artists such as Joey Bada$$ and Desiigner.

High volume

The approach  Critch takes to releasing music is a common formula for success in today’s day and age. Rather than potentially tarnish your reputation by putting out a mixtape or album and having it flop, many artists decide to only put out singles. We have seen this work extremely well for other artists, namely Playboi Carti who only released singles and features prior to putting out any significant body of work. Some of Jay Critch’s best singles to date are “Did It Again”, “Fashion”, “Speak Up”, “Thousand Ways” and “Ego.” Furthermore, on a “Thousand Ways” Jay Critch linked up with Harry Fraud and recorded a track for his “The Coast” mixtape after connecting via Instagram direct message. The two created an infectious New York anthem that landed its way onto the airwaves of Hot 97.

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“Did it Again” was the song that linked Critch and Rich the Kid via mutual friend, Gramz. The day that Critch flew out to LA to meet up with Rich the Kid was the same day he signed to the Rich Forever label.

Since his catapult to stardom, Critch has performed on the “Who Next” Hot 97 Summer Jam stage, at the second annual Yams Day concert in Madison Square Garden and as an opening act on Future’s “Hendrixxx” overseas tour. Hence, it was while in Europe, where Rich the Kid and Jay Critch came up with the idea to shoot a video for, “Fashion.” The song concept for, “Fashion” was conceived in LA based around one line that had been stuck in Critch’s head for weeks. His ability to structure songs based off phrases, sayings, commonalities and everyday occurences is truly amazing.

Critch is extremely vivacious and appeals to his target audience magnificently. He satisfies the demand for classic grit and New York steez all in one. A main component of his allure comes from his everlasting grind and ability to continuously gather traction for his sound. His tracks have consistently charted and all of this came about without a major mixtape or album.

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Critch’s collection of mesmerizing music is rooted in nuance. He is Brooklyn through and through and it is easy to tell he is true to his city roots. Critch is a suave and wavy glider on wax. Additionally, most of his songs are accompanied by lavish visuals, which is highly beneficial due to his magnetic persona.

https://scontent-amt2-1.cdninstagram.com/vp/9302e8e77cdae65e44a8639c4da7526a/5C5E5C96/t51.2885-15/e35/38818015_2009856209081342_5681382210867822592_n.jpgThe world patiently awaits for Critch’s debut project or whatever he intends to drop next.

 

 

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