A$AP Twelvyy’s “Last Year Being Broke(n)” encompasses more than just a brand


The trials and tribulations of growing up within various New York environments molded A$AP Twelvyy into a visionary. As visual artists, A$AP Mob incorporates every aspect of their influential surroundings into the work they produce.  As fashion pioneers, their Harlem efforts rivaled those of Cam’ron and Dipsets’ original flavor from the 1990’s.

“Last Year Being Broke”/ “First  Year Being Rich”

 Undoubtedly, each member experiences their respective success as a result of order and discipline. Initially, Rocky and Ferg burst on the forefront as leaders with A$AP Yams serving as the mastermind. Their collective boasts the unique ability to intertwine and merge aspects of art, fashion, and motivation. A$AP Mob creates mass value by internally incubating every idea, concept, and design to perfection before it is released to the public.

As forefathers of fashion, A$AP affiliates will be the first to inform you of their advanced ways. Their confidence defines the hunger and represents the mannerisms required to survive in certain parts of New York. Often imitated, never duplicated, their cockiness helps them prosper. There comes a time to be humble, but in terms of fashion and self-awareness members of the mob are assertive.

Assemble stacks and pile up

It took longer than a decade for A$AP Twelvyy’s first album to drop. Patiently, he continued to grind through tours (Flatbush Zombies) and progressive measures. The amount of time and perseverance it took for Twelvyy to bubble represents the undying passion and realism of his mantra, “Last Year Being Broke.” Upon the completion of his final studio session with Yams, Twelvyy took the upbeat nature of LYBB (the song) and completely flipped it into a lifestyle brand. The aura of A$AP Yams truly touched the soul of each member and led them to exceed great expectations and achieve countless endeavors.

LYBB delivers a source of global influence for urban fashion that encourages teenage and adult demographics, facilitates new trends, and uses fine silks and fabrics. The conceptual basis of the brand relies upon the individual’s desire to invest and harvest control of the power they have over their lives. Mainly, it adheres to the fact that masses strive for the look of success.

As a cultural movement, LYBB provides much more than a slogan and ideology. In order to perpetually cultivate one’s work ethic, the brand helps to diminish the notion of subconscious inadequacy. It is a timeless aphorism subject to continual evolution that also aims to eradicate the idea of being alone in the struggle. Ultimately, it is the quintessence of financial enlightenment coupled with spiritual guidance.

Twelvyy overcame the depths of Castle Hill, a place whose hardships deplete the spirits of many and dampens creative potential. Thus, the brand’s mantra drives out doubt for those who feel disheartened or deterred from their ambition

Within a year, LYBB expounded from t-shirts into full athleticwear complete with accessories and high demand. Its astounding affordability coupled with the special circumstances by which it originated has created an impact on the fashion community. Indeed, Twelvyy manifested a  unique movement that strives for advancement, much like a Fortune 500 company. It inspires each fan to grab life by the reins.


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