“Rubba Band Business” is perfectly on brand for Juicy J, a solid Trap album from one of its founders.
There’s no sense in sugarcoating it: “Rubba Band Business” is an album about nothing. Well, that’s not exactly true. The album covers all of Juicy J’s familiar territory including women, ho’s and b***hes. If that sounds repetitive and offensive that’s because it is. Perhaps nothing demonstrates the repetitive nature of Juicy J’s subject matter than the last song on the album, “On & On.” The song is supposedly “for the ladies” or so the intro claims and it uses a sample of Juicy J’s smash hit “Bandz a Make Her Dance.” The sample is Juicy J saying “get ‘em ho.”
So listening to this album means allowing for a forty-year-old man to talk about strippers and round-the-way girls and other people’s girlfriends in explicit sexual terms. That’s not new for hip-hop, but it’s even more obvious on “Rubba Band Business.”
Features, another Juicy J hallmark, are prominent on the album as well. Travis Scott, A$AP Rocky, Offset, Wiz Khalida and others appear on the album. As usual the featured artists do fine along Juicy J. His style is so smooth that almost any rapper can get on a track, deliver a solid verse, and neither outshine Juicy J nor be rendered unimportant by his presence. Basically, Juicy J has the instruction manual on how to create a good Trap song. And he uses it.
That formula for good Trap is what saves Juicy J and “Rubba Band Business.” The content of this album and its genre would normally dissuade a certain type of hip-hop fan. There’s just one problem. Juicy J bops. You can’t put this album on and not enjoy it (as long as you ignore some of the lyrics…). “Buckets” and “Feed the Streets” provide a killer beginning to the album, but then several tracks later there’s a surprise. A song featuring one of the Migos (a migo?) that’s actually good! Is that possible?
“Flood Watch” is strong and “Ain’t Nothing” is strong and on and on (not the song but the phrase), the album is solid throughout. For 13 tracks minus a skit Juicy J delivers 11 listenable to Trap songs (I don’t like “On & On”).
“Rubba Band Business”
It would be hypocritical to not point out what Juicy J’s music lacks. There is little substance or variation and a lack of respect for women. Those facts cannot be ignored. Nor can it be ignored that in his forty-second year Juicy J has mastered the Trap song.
If you want an album of solid tunes with questionable material “Rubber Band Business” is here for you. What’s troubling is that even if you don’t want it, you still might like it. It just bops so much.