The impact of “Despacito”

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Summer may be ending, but Luis Fonsi’s “Despacito” will continue to play on many radio stations. The song has spent 15 weeks at No. 1 on Billboard’s Hot 100 and is competing for the longest run at No. 1 with Mariah Carey and Boyz II Men’s “One Sweet Day” that lasted one week longer than Despacito has so far. The video for the summer hit has 3.48 million views and counting, making it the most viewed YouTube video.

The original song features “Gasolina” rapper, Daddy Yankee, and the remix includes pop singer Justin Bieber. The song tells about a love affair where two people are madly in love, but take things slowly and passionately like the title,”Despacito,” suggests. “Despacito” translates to slowly. Although the song is in Spanish, it contains a very catchy beat and multiple Latin sounds including the soothing guitar bit at the beginning. 

It’s a little out of the ordinary to have a Latino song that has become such a huge hit in the United States. Despacito is the first Spanish language song to reach Billboard’s Hot 100 since Los Del Rio’s 1990s hit,“Macarena.” The original song was already a big hit, and Bieber’s voice in the remix definitely caught America’s heart. He not only sings in English but also in Spanish, that definitely appealed to a couple of girls’ hearts.

The song has even been used in politics. Nicolas Maduro, Venezuela’s president, made his own mix of the smash hit with his own lyrics. The video from Maduro’s version was used for his political campaign. Maduro is currently campaigning to change Venezuela’s constitution that would enhance his authority. Maduro’s version of “Despacito” was definitely not approved by Fonsi or Yankee.

Rumor has it that the song even increased Puerto Rican tourism by 45 percent. The song mentions Puerto Rico in the lyrics: “This is how we do it down in Puerto Rico.” The locations where the music video was filmed have attracted major attention from tourists, as well.

Record-breaking and catchy, Despacito has definitely made its impact on the world.

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