Movie: This song appeared in 1973 Kapileshwar Films’ hit comic action drama Kahani Kismat Ki (The Story of Fate) directed and produced by Arjun Hingorani. The movie starred Dharmendra, Rekha, late Ajit, late Rajinder Nath, late Bharat Bhushan, Sulochana, Jayashree T, Rajni Gupta, late Abhi Bhattacharya, etc. After the success of this movie, Arjun Hingorani began making his subsequent movies with the similar title of KKK.
Ajit Sharma (Dharmendra) is jobless though he has good marks in the Bachelor’s degree exam. He and his father (Abhi Bhattacharya) take to stealing. One day, during a chase by the police, his father is shot dead and he is arrested. His mother (Sulochana) wants nothing to do with him. But, after being released earlier for good conduct, he is finally accepted by his mother. This time he tries in earnest to find a job. But, his term in jail becomes a barrier in his finding a job and he is not ready to lie his way into the job market.
One day, after winning a wrestling match, he buys a few things for his family. It includes a bag for his younger school-going brother. When he reaches home and the little boy opens the bag, he finds several currency notes. Initially, the family does not like it thinking perhaps Ajit had gone back to his old ways. But, Ajit (very conveniently) finds a name and address inside the bag and he goes to the bungalow to return the money. The money belongs to Premchand (Ajit) and he gives Ajit a job with high remuneration in return for the bag with the money.
Just before entering the house, Ajit had bumped into Rekha (Rekha), who was on the lookout for a suitable person to fall in love with. She very conveniently falls in love with Ajit just after bumping into him! She tries every trick in the book (literally) to attract his attention. But, she is unsuccessful. Finally, she visits his home and gets into his family’s good books. Then, she cooks for them all. When Ajit comes home, she bluntly asks him if he is in love with her. Ajit denies it at first. She confronts him that if he cannot admit to anyone about it, then he is a coward. That does it and he begins to tell everybody they meet on their first date that he is in love with her! He also sings this song.
Song: The lyrics of this song were penned by Rajinder Kishan and the music was scored by Kalyanji-Anandji.
The gist of the song is, “Slowly and steadily, I have fallen in love with my beloved. The girl, I have fallen in love with is standing beside me.”
Video: Cinematography is by Kishore Rege. Dance choreography is by Kamal.
The video opens with Dharmendra announcing to the milkman that he loves Rekha. The moment the milkman hears this he drops the vessel with the milk on the road. Next, Dharmendra catches the newspaper delivery man. Rekha gets embarrassed and says she had not told him to say that.
In the next shot, both are standing inside the box of a crane and a crowd had gathered around them. Dharmendra begins the song and even dances. Everybody is dancing to the tune of the song. Dharmendra keeps teasing Rekha and she is embarrassed and keeps saying that she did not tell him to say that way. Next, they run inside a club where there is a swimming pool.
She pushes him into the pool and he pulls her into it. They also take rides in an amusement park. They reach a village, where they dress like Maharashtrians. Dharmendra continues the song and dances with other villages. He tells her to come close to him and not to blush. But, she feels shy. The song reaches a crescendo and ends as Dharmendra pulls her into his arms.
Artists: The playback of this song was sung by Kishore Kumar and the dialogues were delivered by Usha Timothy and the onscreen performances were by Dharmendra, Rekha and others.
Cultural Influence: This is a typically filmi song where the hero grandly affirms that he is in love with the heroine to the embarrassment of the heroine. Toward the end of the song, the song, dress as well as the visuals show some influence from the Maharashtrian culture. The song and the artists are very good. The video is watchable for the same.