It was only a few hours ago when fans of Montreal band Arcade Fire were starting to lick their chops at the prospect of a new album.
At around 10:30 a.m. EST, or 4:30 p.m. in Barcelona, Spain where the band is currently playing Primavera Sound music festival, Arcade Fire tweeted an image many thought represented either a new single or their upcoming album.
Stay tuned for Infinite Content pic.twitter.com/Q6OW6XCow4
— Arcade Fire (@arcadefire) May 31, 2017
This wasn’t the only Arcade Fire picture making its rounds on Twitter though. Fans began posting photos of some interesting promotional material around the same time that tweet blew up.
Posters promoting “Everything Now” were spotted in multiple London districts, as well as in Amsterdam and Montreal.
— Ian Reynolds (@ianreynolds_5) May 31, 2017
In addition to these posters, festival goers at Primavera Sound showed off some of the merchandise the band was selling. But as you can see in the picture below, there was more than just t-shirts and tank tops on sale at the Barcelona festival.
— Kimberley Ross (@kimmika) May 31, 2017
There it is, “Everything Now.” And if you were quick enough, you may have already listened to the new single.
But you’re probably wondering how the heck you could have heard it if it’s only on vinyl in Spain. Well, some kind soul bought that vinyl and immediately took to YouTube to share the new song with eager fans. Unfortunately, the video was taken down less than an hour after it was posted, due to a copyright claim by Sony Music Entertainment.
And while all that chaos was going on, Arcade Fire actually wiped their Instagram page clean and posted this image of them all wearing “Everything Now” jackets. Needless to say, it’s been a busy day for the gang from Montreal.
Many believe the single will drop this Friday, so stay tuned for that. In the meantime, go back and listen to the band’s most recent release “I Give You Power.”
And be sure to keep an eye out for more promotional posters, as you never know where they’ll pop up. If you’re lucky enough, you might even catch the group the next time they release some unheard tracks.