Over the course of the last week three different people asked me if I liked Future. When I said no, they all asked me if I liked the song “Mask Off” as if it were some undeniable gem that I had overlooked. I had the misfortune of listening to both of Future’s 2017 albums; I didn’t notice any gems.
Maybe I would have gone back on my own and checked out “Mask Off.” More likely, I would have forgotten about it and tried to never listen to any song from “Future” or “Hndrxx” ever again. Fortunately, Future released a video for “Mask Off” today which gave me the opportunity to re-listen to the song AND to dislike the video!
So…I was right. It’s a bad song. It’s boring and repetitive and largely meaningless. Keep in mind that “Mask Off” appeared on “Hndrxx” which was supposed to be the more introspective of the two bad albums Future made.
Ostensibly “Mask Off” is about Future’s former life trappin’. Future used to use food stamps but later he had drug houses that looked like South American drug houses. He also bought expensive cars and did drugs. The content of the song sounds like his other songs. It’s supposed to be heartfelt because the song samples a flute and Future’s rapping (if you can call what he does rapping) sounds subdued. In actuality the song isn’t somber or sad at all. Future doesn’t condemn or lament the life he once lead nor does he paint a particularly moving picture. Instead he drones on for four minutes, spending half the time repeating the same tired phrases.
The video isn’t any better. There’s no story here. There appears to be some kind of riot or raid going on that has no effect on Future. He’s driving down the street with Amber Rose crawling all over him while looters rob stores. Perhaps it’s a metaphor for how Future navigated the wild streets of his youth. Perhaps the rioters represent the lawlessness of the trap. That’s a very big “perhaps” that gives a lot of credit to something that doesn’t deserve it.
The video is a collection of images that look cool. They have a post-apocalyptic vibe to them. They also have Amber Rose and other women without much clothes on. The video looks “cool” and that’s why it’s trending in the #10 spot on YouTube as of May 7th. Beyond that it’s as uninteresting as the rest of Future’s work.
Skip this video.