In a promotional video for his new album “Captain California”, Murs said that he wanted to make an album that got back to hip-hop’s storytelling roots. “Lemon Juice” is not just a throwback to storytelling, but also to a time when hip-hop was a little bit goofier.
Murs and guest rapper Curtiss King battle it out on a dating show (“Lemon or Love”) for the hand of a lovely lady. The two rappers trade silly insults for the duration of the video. Curtiss says “I’m not a hater/like that man is not a shaver” referring to Murs’s out-of-control beard. Murs fires back, “Now if Curtiss was a Jedi his light saber would be clear/That means non-existent like his f****n’ rap career.” It’s not exactly “Ether” or “Takeover”; the two artists are clearly having fun with each other which is better than the far-too-serious rap battles from the 90s and 00s and the far-too-lame rap battles of today (looking at Remy Ma and Nicki Minaj here).
Predictably neither of the show-boaters get the girl which brings them together; they reconcile with a ridiculous handshake they do at the end of the video.
Murs has been grinding away in the underground for two decades, making music with the who’s who of alternative hip-hop. Do yourself a favor and watch his other videos for this album and then go to Spotify and stream “Captain California.” Or buy it on iTunes.