Movie: This song was featured in the movie Brahmachari released in 1968 directed by Bhappi Sonie and produced by GP Sippy and Ramesh Sippy under the banner of Sippy Films. The movie starred Shammi Kapoor, Rajshree, Pran, etc.
Brahmachari (Shammi Kapoor) is an orphan and takes care of many orphan kids in his home. Poverty makes it hard for him to make 2 ends meet. One day, he meets a young woman Sheetal (Rajshree) and saves her from committing suicide. Sheetal is in love with a wanton man Ravi Khanna (Pran). Brahmachari assures that he would reunite her with Ravi if she gives him money. He works on her and her appearance continuously so that Ravi likes her. But Brahmachari himself falls in love with her in the process.
Then Ravi proposes to Sheetal. But, she realizes that she loves Brahmachari. Ravi pressurizes Brahmachari by giving him money to pay the overdue mortgage on his house. Thus, Ravi persuades Brahmachari to give up Sheetal. Brahmachari is reluctant but agrees eventually. To convince Sheetal, Brahmachari pretends to be in love with another girl. This is the point in time in the movie when Brahmachari sings this song and dance on it.
Song: Music was composed by Shankar-Jaikishan and lyrics were penned by Hasrat Jaipuri-Shailendra.
The man says that he would place his beloved in the window of his heart, make her memory as his bride and keep her close to his heart.
Video: Cinematography is by Taru Dutt. Dance choreography is by Herman Benjamin.
The video opens with Shammi Kapoor playing the piano and beginning the song. Rajshree feels sad that her beloved had been unfaithful to her. Pran is enjoying the situation. On the floor, dancers are depicting a story of how villains separate lovers from each other. Rajshree is about to leave. But, Pran stops her.
There are tears in Rajshree’s eyes. Pran removes his handkerchief, smells it and gives it to Rajshree to wipe off the tears. The music rises to a crescendo and ends. The dancers take a bow and leave the dance floor. Shammi Kapoor takes a bow and Rajshree leaves. The video ends there.
Artists: Mohammad Rafi sang the playback of this song, while Shammi Kapoor, Rajshree and Pran performed onscreen.
Cultural Influence: People sacrifice their love, more often than not. But, they do not sing a song to celebrate it. The song is only for entertainment. The song and the artists are good. The video is watchable.