Movie: This song appears in the 1965 blockbuster romantic movie Jab Jab Phool Khile (Whenever the Flowers Bloom) produced by H M Sethia and P M Sethia and directed by Suraj Prakash under the Lime Light Movies banner. The movie starred Shashi Kapoor, late Nanda, Kamal Kapoor, Shammi, Mridula, Baby Farida, etc.
Rita (Nanda), the heiress of Raj Bahadur Chunnilal (Kamal Kapoor), visits Kashmir during a holiday with her maidservant Stella (Shammi). She rents a houseboat there and becomes friends with its owner Raja (Shashi Kapoor). Raja is a naïve romantic village man, living with his younger sister Munni (Baby Farida). After some altercations, Raja falls in love with Rita. Rita returns home after promising Raja that she would return the next year.
At home, her father wants Rita to marry Kishore (Jatin Khanna). However, she keeps postponing her decision. She visits Kashmir the next year as she had promised, but, Kishore goes with her causing Raja trouble. At last, Raja proposes to Rita. She also accepts the proposal and brings Raja to her father.
Raj Bahadur is against the march and tries to reason with her but to no avail. Finally, he tells his daughter that Raja comes from a completely different background and would not adjust to their ways. Rita asks Raja to change his appearance and habits, to which Raja agrees. After the makeover, Raj Bahadur throws a party to introduce Raja to his friends. There Raja can’t bear Rita dancing with other men. He sings this song at this time.
Song: The lyrics of this song were penned by Anand Bakshi and Kalyanji-Anandji had composed the music.
The man says that he is a stranger in this environment. He cannot change according to the ways of others.
Video: Taru Dutt’s cinematography is fantastic because he has a lot of scope with many colors to work with. Dance choreography is by Herman Benjamin-Satyanarayan.
The video opens with the shot of Shashi Kapoor with a red light flashing over his face. The music starts with the piano playing. Nanda is playing the piano and Shashi Kapoor is standing near her. He begins the song. Red and yellow lights flash over his face. Nanda realizes that something is wrong. The camera moves toward Kamal Kapoor, who is sitting on the armrest of a chair.
Shashi Kapoor reveals that he is upset because Nanda had danced with other men in the party. The video ends with Shashi Kapoor walking away from the party.
Artists: The artists are Mohammad Rafi on the playback and Shashi Kapoor, Nanda, Kamal Kapoor, etc. onscreen.
Cultural Influence: The hero, at his hometown, is used to seeing women not mingling with other men. When the heroine dances with other men, he finds himself alienated and sings this song. The song and artists are good. The video is watchable for the above.