This is a comeback of the Qurbani (1980) song, filmed again on Sunny Leone as an item song.
Movie: This song appears in upcoming action crime thriller Raees (Wealthy) directed by Rahul Dholakia and produced by Farhan Akhtar, Ritesh Sidhwani and Gauri Khan under the banners of Red Chillies Entertainment and Excel Entertainment. The movie stars Shah Rukh Khan, Mahira Khan, Nawazuddin Siddiqui, etc. and is expected to be released on January 25, 2017.
The plot of the movie seems to be based on the life of the criminal Abdul Latif, though the makers say that the story is just a fiction and is not based on the life of any person dead or alive. Inferring from some reports, the movie is a critique on the prohibition of prostitution, alcohol and illegal drugs in Gujarat. This is the story of a ruthless and clever bootlegger and his business is challenged by a tough cop.
Song: The original song was composed by Kalyanji-Anandji and the lyrics were penned by Indeewar. The music of this new song was composed by Ram Sampath and the lyrics were penned by Javed Akhtar.
The girl describes her own beauty and says that everyone wants to meet her alone. She also asks if the other person also reciprocates her feelings.
Video: Cinematography is by K U Mohanan. Dance choreography is by Brinda-Caesar Gonsalves-Bosco Martis-Rajeev Surti-Arsh Tanna-Sameer Tanna.
The video opens with the maximum exposure possible of an item girl in front of the camera. Older people from orthodox families will definitely call this vulgar. The old ladies belonging to modern society will consider this okay. On the other hand, the younger generation has been habituated to these kinds of songs. Therefore, they will love it.
The disco lights on Sunny Leone make this dance more attractive to today’s younger generation and they will love to perform the dance in the same way. When Sunny Leone sees Shah Rukh Khan, she sings that after seeing him the other people, who flock her, do not matter to her. These days this happens quite often.
Artists: The playback of this song was sung by Pawni Pandey and the onscreen performances are by Sunny Leone, Shah Rukh Khan and others.
Cultural Influence: This is a typical item song objectifying women. The item girl is a former porn artist. The very selection of this actor indicates the lowly treatment of women. The song also just contains the name – Laila. There is no connection of the song with the legendary Laila-Majnu. People liking these kinds of songs will keep watching this song. Anyways, this is today’s trend.