Movie: This song appeared in 1973 social drama Jugnu (Firefly) produced and directed by Pramod Chakravorty under the banner of Pramod Films. The movie starred Dharmendra, Hema Malini, Prem Chopra, late Mahmood, late Nazir Hussain, late Pran, etc.
Ashok (Dharmendra) is Jugnu, a Robinhood kind of a character. There is no protected setting where he can’t steal. And the looted goodies are used in an ashram. Once when he is stealing some diamonds and money from a smuggler (Ajit), he sees Seema (Hema Malini) on the shooting ground and falls in love with her. Soon, Seema finds out about Ashok’s philanthropy and falls in love with him.
Ashok is invited as the chief guest in the function arranged by the Defense Forces, where Seema is to perform a dance. Unknown to them, Ramesh’s boss (Ajit) has planned to kill Ashok since they have become suspicious that he is involved with Jugnu. He sends Mike (Manmohan) for the job. At the event, Ashok meets his father Shyam, without knowing his relationship with the older man. Ashok also says that he had come for the event only because Seema was performing for it. Seema sings and dances to the tune of the song Meri yeh payaliya… at this event.
When the song is over, Mike switches of the lights and shoots Ashok. Shyam comes in the way and gets hurt. In the confusion, Mike kidnaps Seema. Ashok follows in the guise of Jugnu and rescues her. Ashok, still in the guise of Jugnu, says that he is in love with her. Seema rejects him and begins to cry. He lets her go. When she returns home, she finds Ashok waiting for her. Ashok wonders where she had been trying to keep a straight face. Seema says that she was with Jugnu, who said that he was in love with her. Ashok says that she could have stayed with him. She replies that it was a golden opportunity, but she was in love with someone else. When Ashok asks her who was she in love with? She confesses her love for him.
It is at this time that they sing this song.
Song: The music of this song was composed by S. D. Burman and the lyrics were penned by Anand Bakshi.
The man in this song teases his beloved regarding their love. She is avoiding going closer to him due to shyness. He keeps insisting. Finally, he imitates her behavior.
Video: Cinematography is by V K Murthy. Dance choreography is by Suresh Bhatt.
The video opens with Hema Malini looking for her earring (jhumka) and beginning the song. Dharmendra replies in the song. He lifts her on his back and walks some distance. Both run around the garden in which they are present. She is trying to catch her dupatta, which had flown away and he is trying to catch her!
He catches the dupatta and gives it to her. They move around the whole garden singing the song. The video ends with Dharmendra hiding behind a hedge saying that someone had come and Hema Malini laughing at the way he was imitating her.
Artists: The playback of this song was sung by Lata Mangeshkar and Kishore Kumar, while the onscreen performances are by Hema Malini and Dharmendra.
Cultural Influence: This song is one of those types, which is sung for lovers. The song is typically filmi. It is good and the artists are also good. The video is watchable.